Berlin, Germany – September 5, 2025 – A new name joined the global stage at IFA this year. FreSound, the latest sub-brand from ugee, made its first appearance with a bold promise: to change how creators listen, work, and live.
For ugee, long known for its digital drawing tablets, this move is more than a product launch. It’s a signal. Creativity doesn’t stop at the screen. It continues in the sounds that drive focus, mood, and imagination.
Born from Creative Roots
ugee has always spoken the language of visual creativity. Its tablets are in the hands of students, hobbyists, and professionals around the world. FreSound grows out of that same DNA—but moves into a new medium.
Why sound? Because ideas don’t only appear on a page. They come when you’re walking to class. On the train. At the gym. In conversations. FreSound is about capturing those moments. Keeping people connected to both their surroundings and their inspiration.
The Inspiration Open Earbuds
FreSound’s first product is its flagship: the Inspiration Open Earbuds, which break away from the standard in-ear mold. Instead of pushing deep into the ear canal, they rest comfortably with open-ear hooks that curve around the ear.
The difference is immediate. Hours of wear without the ache or pressure. And because your ears aren’t sealed, you don’t lose track of what’s happening around you. Runners hear traffic. Commuters catch announcements. Creators can listen to music while still tuned in to the world.
But comfort is only half the story. The earbuds come loaded with smart features. AI-driven noise cancellation for calls makes sure your voice cuts through chaos. 30 hours of total playtime keeps them alive all week. They’re tough too—IPX5 water resistance stands up to sweat and rain, while Bluetooth 5.3 ensures a quick, stable connection.
And, like ugee’s tablets, they’re affordable. FreSound keeps premium features within reach, without the heavy price tag. Explore FreSound Inspiration Open Earbuds now!
Why It Matters
At IFA, the Inspiration Earbuds weren’t just another gadget. They showed where ugee is heading as a company. Tablets like the UT2 and UT3 bring drawing and writing to life. FreSound now adds sound to that ecosystem.
For creators, the mix matters. It means one brand can support them across sight and sound. Drawing on a tablet. Listening to music during study. Taking a call in between. Inspiration doesn’t have to stop when you put the pen down.
👉 Curious about ugee’s IFA showcase? [Check the full ugee announcement here »]
A Lifestyle Brand in the Making
FreSound isn’t here to compete with luxury audio brands on volume or bass. It’s carving its own path—one centered on comfort, awareness, and creativity.
The brand sits alongside ugee, XPPen, and Xencelabs in the company’s multi-brand lineup. Each serves a different community. FreSound speaks directly to students, designers, and active users who want technology that blends into their daily rhythm.
The Inspiration Earbuds are only the start. FreSound has plans to expand into more audio gear, each piece designed to match the creative lifestyle.
First Reactions at IFA
IFA is packed with big names. For a newcomer, cutting through the noise isn’t easy. Yet FreSound managed it. Visitors noted the light fit of the earbuds, the practicality of open-ear design, and the rare mix of affordability and tech.
It was proof that the market is ready. Ready for earbuds that don’t just block out the world, but fit into it.
Looking Ahead
FreSound’s first step at IFA 2025 sets the tone for what’s next. Expect more devices that merge comfort with clarity. More ways for creators to stay inspired, wherever they are.
For now, the Inspiration Open Earbuds send a clear message. FreSound isn’t chasing trends. It’s here to support creators, learners, and everyday users who need technology that works with them, not against them.
This is just the beginning. Discover more about FreSound.
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